Cole Palmer’s trainer posted this BTS video of the viral picture of Palmer and Dembélé sitting on a beam at the top of the Rockefeller Center in New York City. I reposted it on DAZN Football socials with a trending song in collaboration with Chelsea, PSG fan accounts amongst other accounts, and the post exploded to about 1.5 million likes, 4.5k comments and over 27 million views.