I led the social strategy and programming of the DAZN Football social team for the 2026 FIFA World Cup.

I realized the content beyond the action performed much better than the actual action. It makes sense. During such a major global tournament, more eyes were on the sport, but of course not everyone knows the teams or players. What they do know is emotion, storytelling and celebrities. These type of posts garnered major numbers. I have interests and hobbies outside of football (soccer) and sports in general. In such a high-profile competition, it’s a perfect way to grab a person’s attention even if they’re not fans of the event/sport. Publishing unique content will peak people’s interest in the subject and make new fans or subscribers.

Below are examples of the type of content I flagged and helped create.

• https://www.instagram.com/p/Da85q1msbOK/?igsh=YXV0Y2VxeTl4ODZq
• https://www.instagram.com/p/Da03cA7hnYx/?igsh=MWRhcjJwYzJnYWFjNA==
• https://www.instagram.com/p/DayYPq6GYxH/?igsh=NHRiYTdhanZvcjNw
• https://www.instagram.com/p/DaqxiOfGRxd/?igsh=MWJvOGcyNGhhdHF3Nw==
• https://x.com/DAZNFootball/status/2078973728247992447?s=20
• https://www.instagram.com/p/Da_OGr4sKoT/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• https://www.instagram.com/p/Da_db2hhn4q/?utm_source=ig_web_copy_link&igsh=NTc4MTIwNjQ2YQ==
• https://www.instagram.com/p/DaybX5uuINS/